I’m Sidra Blackwelder

Creative Strategist & Visual Storyteller

I bring brands to life on social media through creative content and campaigns. I understand what makes a brand special, turn those qualities into concepts, and bring them to life through photo, video, and design.

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Featured Work

Joe Van Gough

Inspired by Joe Van Gogh’s commitment to inclusivity, good company, and great coffee, I created spec work that celebrates their vibrant brand identity. The “Start Your Day in Color” and “Coffee Break” campaigns blend product photography, AI-generated imagery, and graphic design to bring their welcoming, art-forward spirit to life. 

As a coffee lover and fan of coffee shop aesthetics, I knew I wanted to explore branding in this space. While browsing Rosewood Market, Joe Van Gogh’s colorful packaging and artistic vibe immediately stood out. I brought the beans, packaging, and coffee into the studio and began photographing a variety of setups. 

Once I moved into the graphic design phase, I realized some compositions I envisioned couldn’t be achieved with my original shoot alone. So, I pivoted. I used Adobe Firefly to generate supplemental imagery. I then brought those AI images into Lightroom and edited them to match the tone and lighting of my studio shots, ensuring a cohesive look across the campaign. 

This project gave me the opportunity to sharpen my studio photography skills, experiment with AI tools, and practice adapting creatively when things don’t go according to plan. I shared the final graphics on social media with Joe Van Gogh as a nod to their inspiring brand. 

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